There’s no denying that ice cream is a popular dessert throughout the United States. In fact, research shows that the average American will eat ice cream 28.5 times throughout the year. However, most of this ice cream will be enjoyed during the spring and summer. As an ice cream shop owner, it’s understandable to wonder what to do during the winter. However, you don’t have to close your shop down when the weather starts getting colder. With that in mind, here are three ways for your ice cream shop to remain successful during the winter months.
- Don’t Forget to Stay Active on Social Media
Certain customers might assume your business is closed during the winter. Fortunately, you can let customers know you’re staying open throughout the winter by regularly posting on social media. You can post pictures of your shop’s dessert items to entice customers. Considering the popularity of social media, posting on a regular basis is a great way to grow your company’s online presence. - Offer New Items During Colder Months
Research shows that about 90% of households throughout the United States regularly enjoy a sweet, frozen treat. If you’re wanting to change things up during the winter, consider pairing warm and cold treats together. For instance, you can achieve this goal by pairing a cold scoop of vanilla ice cream with a warm piece of apple pie. - Keep Plenty of Supplies on Hand
While it’s wise to assume that winter will slow down business, this isn’t always the case. Considering that, there’s nothing worse than having to turn customers away because you’ve run out of supplies. Therefore, it’s a good idea to ensure your shop remains stocked with essential supplies. This means having plenty of ice cream cups with lids, spoons, and other supplies on hand.
To summarize, there are several ways for ice cream shop owners to succeed during the winter. It’s hard to deny the popularity of ice cream. In fact, almost 9% of milk produced by American dairy farmers is used to make this dessert. It’s impossible to serve your customers without ice cream containers. Therefore, you’ll want to ensure you’re working with a reliable vendor throughout the year. This ensures that you’ll have plenty of ice cream cups with lids as well as many other essential shop supplies.