No matter what product they sell, companies need to be conscious about the type of packaging they?re using. That?s because packaging is always the first impression a consumer has of the brand and the product. Unfortunately, too many companies make the same mistakes that lead to numerous customer complaints. Here are a few of them.
- ?I can?t open it!?
The struggle is real, which is why this phenomenon has even earned itself a brand new name: wrap rage. You scratch, scrape, peel, and stab, but the darn thing still won?t open. Few purchasing experiences are more frustrating. As a business owner, it is important to consider how the product is packaged. After all, opening a package is part of the customer experience. It is best to use a material that is affordable, tamper resistant, but still easy to open. Certain materials are harder than others. For instance, plastic clamshells are known to be one of the most challenging packaging materials to break through. Shrink bags, on the other hand, are much more flexible and consumer-friendly than plastic clamshells.
- ?The size is misleading!?
This complaint is particularly common when it comes to packaged food products. Potato chip bags, for instance, are often filled with more air than chips. In other words, the product is too small or the packaging is too big. Unfortunately, this is hard to avoid when it comes to most food products. Companies typically use the air to protect the product from damage. Even though the extra space is misleading, it does serve an important purpose. Without the extra air, you might end up with a bag full of teeny tiny potato chip crumbs.
- ?It?s bad for the environment!?
For environmentally conscious consumers, packaging can be a source of controversy. A lot of packaging materials cannot be recycled, including types of lidding films, bottle caps, and film-covered boxes. When selecting a packaging material, business owners need to weigh the benefits of being eco-friendly versus sticking with something more affordable.
What other packaging mistakes and frustrations can you think of? Let us know in the comments section below.