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Do You Make Food and Beverage Decisions Based on Packaging and Labels?


The weekend’s Taco Festival down along the riverfront may have been about trying out all of the best Mexican restaurants in the city, but your family also enjoyed sampling from the other vendors who were present as well. From the best cold soups that were stirred together from fresh garden vegetables to the latest smoothies and frozen treats, your entire family was stuffed. Fortunately, many of the items were served in paper to go coffee cups with lids and other containers, so it was fairly easy to save a few of the items for the ride home.
The girls had a blast deciding which trucks they wanted to visit and you and your husband laughed that the clever containers were as much as a draw as the menu items. Your family has always been know as a bunch of Foodies, and the day at the river front simply confirmed how much everyone of you enjoys sampling the local cuisine.

Stir Sticks and Personalized Disposable Coffee Cups Provide Great Marketing Opportunities for Many Companies

In a time when plastic straws are quite literally getting a bad wrap, it should come as no surprise that a growing number of food and drink providers are carefully considering the packaging that they are using. At outdoor events when the intent is for customers to take their food to go, a cleverly designed cup, plate, or stir stick can really stand out. If customers know that the items a restaurant is using are made from recycled products, the food provider may be even more popular.

Consider some of these facts and figures about the eating and coffee drinking habits of the country and the impact that they are having on the way that food providers package their products:

  • Recent statistics indicate that American consumers drink on average of 1.64 cups of coffee a day.
  • People in America eat more than 10 billion bowls of soup every year.
  • When compared to men, women are twice as likely to order soup for lunch.
  • 32.1% of deli operations indicated that they planned to concentrate on enhancing their soup stations in the year 2016.
  • 50% of the population, which is equal to 150 million Americans, drink espresso, cappuccino, latte, or iced or cold coffees.

Summer food festivals may be coming to an end in the next few weeks, but there are many ways that restaurants and beverage providers can make the most of the last days before school is back in session. In fact, the youngest consumers are often the ones who are most concerned about the packaging decisions that their favorite restaurants make.

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